kyra richardson

is a graphic designer specializing in branding, marketing design, and cross-media storytelling. I create design solutions that connect strategy with creativity including marketing campaigns, experience working for national brands and local communities alike. Beyond my profession, I explore photography and nurture my love for botany, blending creativity across mediums.🌻

Bright yellow sunflower in full bloom with dark center and green leaves in background.

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flower photography

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flower photography

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flower photography

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flower photography

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flower photography * flower photography * flower photography * flower photography *

about me

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Hello. I’m Kyra, a graphic designer based in Memphis, TN. I'm all for creating eye-catching, and purposeful designs including social media graphics, brand promotions, event branding, grand openings, local store marketing materials, and brand menu revitalization. Outside of work, I’m still in creative mode, whether I’m out capturing city streets, lush gardens, or foodie content with my camera, soaking in art exhibits, or sipping my way through every coffee shop in town. When I’m not doing that, you can probably find me gardening (nothing crazy), hitting the gym, or attending local art and merch events.

brands I’ve worked with

graphic design work

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graphic design work

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graphic design work * graphic design work *

Two clear plastic sandwich bags, one with graphics and text from JENNY'S GELLY & SUB and the other with the words "Take me along" in red.

Lennys Catering Experience

I reimagined Lenny’s catering experience for franchisees, bringing fresh branding to their local store marketing efforts. From grand opening promotional assets to catering-specific materials, every piece was designed to be more engaging and fun.

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A promotional poster for Lennys Grill & Subs advertising a back-to-school hot dog deal available from August 4th to August 10th, with a picture of a hot dog with mustard, ketchup, relish, and mayonnaise on a checkered napkin.

Lennys Back-To-School Campaign

With the school season in full swing, Lennys set out to welcome hungry kids and hardworking parents back with irresistible deals on catering orders and tasty kids’ meals. This campaign captures how creative concepts, strategic offers, and thoughtful design come together to create a marketing push that’s as eye-catching as it is effective.

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Sleeping Giants

Ever imagined a furniture company crafting pieces from dinosaur bones, feathers and scales? Sleeping Giants 🦖 brings that wild idea to life! Check out my imaginative brand all marketing materials that makes it come to life.

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Lennys Local Store Marketing

I reimagined Lenny’s catering experience for franchisees, bringing fresh energy to their local store marketing. I designed everything from banners, grand opening promotional kits, catering-specific materials, and more. My goal was to give franchisees the tools to create memorable, customer-focused events that keeps guests coming back for more.

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Smartphone screen displaying a promotional ad for adding a Red Bull energy drink to a meal at Lenny's Grill & Subs, featuring a can of Red Bull, a sandwich, and cookies.

Red Bull x Lennys

For the Red Bull × Lennys collaboration, I designed soft-launch digital creatives showcasing three new Red Bull flavors. The campaign encouraged customers to add a Red Bull to their combo meals and promoted multi-pack purchases for to-go orders.

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Le Bonheur x Lennys

Lennys was honored to partner with Le Bonheur Children’s Hospital to support their community initiatives through both fundraising and service. As part of the collaboration, we launched a cookie donation campaign where every cookie purchased contributed directly to Le Bonheur, raising $5,000 for the hospital. Beyond fundraising, we also had the privilege of serving food and sharing warm moments at several hospital events, creating meaningful connections with patients, families, and staff.

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Two framed posters hang on a white wall above a bed with a yellow pillow and black-and-white bedspread. The left poster features a large sunflower with the word 'BLOOM' and the phrase 'my kind of joy,' with smaller images and text about sunflowers. The right poster features purple lavender flowers with the words 'ASCEND' and 'END' in large purple letters, along with additional floral illustrations and text.

From Soil to Bloom *Poster Series

This series showcases some of my favorite flowers, photographed and edited by me. Guided by intuition, I designed each piece to reflect what felt right creatively. Paired with fun facts and insights into each flower’s spiritual, emotional, and cultural meanings, the project also symbolized growth, capturing a flower’s journey from soil to full bloom.

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A book titled 'Masque of the Red Death' by Edgar Allan Poe, resembling a clock, with the clock's hands showing a time close to midnight.

Masque of the Red Death Book Cover

Masque of the Red Death is one of my favorite stories by Edgar Allan Poe. For this project, I designed a book cover centered around the ebony grandfather clock, which symbolizes the passage of time and death’s final judgement.

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South Philly Cheesesteak Launch

A retro twist for a new Lennys sub. Inspired by the roots of the South Philly cheesesteak and vintage diner culture, this campaign brought nostalgia, bold design, and brand storytelling together to launch a crave-worthy new product.

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Two restaurant sandwich board signs advertising Philly cheese steak sandwiches with images of the sandwiches and text branding for 'Lenny's Grill and Subs' and 'Buffalo Philly Mac'.

Get Mac Campaign

The Get Mac campaign promoted Lennys’ premium, customizable Mac Bowls. Inspired by the “Got Milk?” campaign, the clean, minimal design kept the focus on the food, using colors that complemented its rich, cheesy flavors. I collaborated with customers to capture authentic in-store content, with one promotional reel earning over 15,000 views and driving strong engagement.

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Blazin’ BBQ Campaign

A bold fall limited-time offer for Lenny’s, blending crave-worthy design with operational simplicity. I directed food photography, designed point-of-purchase materials, and developed promotional strategies to spark excitement around the launch.

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Splash Silent Motion Graphic

Inspired by Fantasia, this project explores how sound and motion can inform each other in design. Using the word “splash” as a starting point, I built a visual system guided by non-objective principles and translated it into a 30-second abstract animation in After Effects. The result is a rhythmic study of form, energy, and the emotional impact of sound-driven motion.

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Splash Musical Motion Graphic

This collaborative project paired me with musical composition students who were tasked with scoring my silent motion animation from the "SPLASH Silent Motion Animation" project. Once the score was completed, my role was to translate the music into a dynamic motion design inspired by the word "splash."

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City Life Magazine

For this project, I was tasked with designing a 10-page magazine that visually captures the essence of Memphis. My goal was to create a publication that felt both personal and immersive, blending photography, layout design, and storytelling to highlight the city’s unique character.

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World War Z Poster

For this project, I was tasked with creating a metaphorical movie poster based on a film of my choice. I initially explored several options, including Designated Survivor, The Little Mermaid, 65, Godzilla vs. Kong, War for the Planet of the Apes, and World War Z. After some trial and error, I ultimately chose World War Z because its themes of survival, isolation, and resilience inspired a wide range of visual possibilities.

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Kind Words:

“We really appreciate Kyra as our graphic designer. She was the one who stepped up and actually made sure our requests were answered and delivered marketing materials in a timely manner.”

-Michael Theuns (Franchisee)

“I just received a text from a franchisee in Pascagoula. The customer there really liked the email sent out today. Great job! Always nice when the people in the restaurants take notice!”

-Matt Cook

contact me

richardsonkyra2002@gmail.com
Memphis, TN